Automotive · Ready to deliver

Software and AI for dealerships, fleets and workshops.

We can build dealer management systems, fleet platforms, marketplaces and workshop tools for an industry where customers now start every purchase on a phone.

Fixed price · Fixed date · You own everything

WhatsApp

Enquiries answered fast

Dealer + back office

One system

Telematics

Fleet data connected

Marketplace

Consumer and trade

dafesoftware / automotive

$ dafe plan automotive

✓ Map how the work happens

✓ Agree a fixed price and date

✓ Build, test and secure

✓ Train your team and launch

→ Everything in your name.

The short version

From the showroom to the road, in one system.

AI can now answer stock and price questions on WhatsApp, book test drives and service slots, and write your weekly sales reports. Your sales team and technicians keep the conversations and decisions that need experience.

The reality on the ground

Where the time and money go

Disjointed buying journeys

Customers research online but buy offline, gaps in the journey cost dealers signed deals.

Aftermarket is undermined

Service revenue leaks to independents when OEMs and dealers lack a real customer relationship.

Higher customer expectations

Modern owners expect their car, app, and service centre to feel like one product, not three.

The right offer

Where we'd start with you

14 days after Meta approval

AI Sales & Support Agent

Answer every WhatsApp customer in under a minute and take payment in the chat, 14 days after Meta approves your account.

Read about the AI Sales & Support Agent

60-day programme

AI Operations Suite

Run your operations from one system, with AI doing the reporting. Our target: reporting time halved within 60 days of go-live.

Read about the AI Operations Suite
What we can build

Software for automotive teams

Every project gets a fixed price, a fixed date and a named senior lead.

Dealer & marketplace platforms

Inventory, leads, test-drive booking, financing, and trade-in valuations, front-end and dealer back-office in one stack.

Connected vehicle apps

Companion apps for telematics, diagnostics, remote lock, trip history, and OTA-ready architectures.

Fleet & mobility platforms

Ride-hailing, car-sharing, rental, and B2B fleet management products with telematics and routing built in.

EV & charging networks

Driver apps, charger management, OCPP integrations, billing, and load-balancing for EV operators.

Service centres & aftermarket

Workshop management, parts inventory, customer reminders, and warranty workflows, modernised end-to-end.

Sales & customer analytics

Lead funnels, dealership KPIs, NPS, and customer lifetime value across digital and offline touchpoints.

What we aim for

What good looks like for your team

We agree what success means before the work starts.

Fixed price · Fixed date · You own everything

More enquiries answered before the customer moves on.

Service reminders that bring owners back.

Sales, stock and workshop data in one place.

Reports generated for you each week.

The engineering behind it

Tools picked for the job

Each project uses the right slice of our stack.

FlutterReact NativeNext.jsNode.jsGoPostgreSQLKafkaAWS IoT

See what AI could take off your team

Tell us what your customers ask most, and we'll show you what the agent could handle.

Fixed price · Fixed date · You own everything