Product Design & UI/UX
We design products that feel obvious to users and look senior to investors. From a fresh brand and design system to a full app redesign, our product designers turn fuzzy ideas into screens you can ship next week.
- Replies inside 1 business day
- Fixed-scope or retainer engagements
- Teams in Canada and Nigeria
Why teams pick us
Design that ships, not design that wins awards then sits in a folder
Great product design is invisible. Users get what they came for, founders get retention curves that lift, engineers get a Figma file they can build from without three Slack threads. That is what we deliver.
+34%
Average activation lift
Post onboarding redesigns
5x
Faster build
Vs no design system
4.8/5
Founder NPS
Across design clients
100%
Build ready files
Auto layout, tokens, notes
Why Dafe Software
What you get when you work with us
Strategy before pixels
We pin down the job your product is hired to do before opening Figma. The design only works if the strategy underneath does.
Build ready Figma files
Auto layout, components, tokens, dev mode notes. Your engineers can ship straight from the file with no guesswork.
Design systems that scale
Token based libraries that survive product growth, brand refreshes and new platforms without a quarterly rewrite.
Real user testing
Five live user tests per major screen, every cycle. We design with evidence, not opinions or hero shots.
Brand & product, aligned
Logo, palette, voice and product UI all speak the same language. No more landing page that looks nothing like the app.
Conversion focused
Pricing pages, onboarding flows and checkout designed with conversion rate as a first class metric, not an afterthought.
What we deliver
Product Design & UI/UX we ship every quarter
Product UX design
End to end design for new SaaS, mobile or web products. From wireframes to high fidelity prototype.
Design systems
Token based design systems in Figma plus a code library in React or Flutter so design and engineering stay in sync.
UX audits & redesigns
Audit, prioritise, redesign. We pick the three changes that will lift activation or retention the most.
Mobile app UI design
iOS and Android design that respects platform conventions and your brand at the same time.
Landing pages & funnels
High converting landing pages and pricing pages designed with paid media and SEO in mind.
Brand & identity
Logo, type, palette and voice as part of a product launch, not isolated from it.
How we work
A process built for shipping, not stalling
Discovery & research
We talk to your users, audit your analytics and define the design goals in measurable terms.
Information architecture
Sitemaps, flow diagrams and low fidelity wireframes that solve the structural problems first.
Visual design & prototype
High fidelity Figma screens tied to a design system, tested with real users before engineering touches them.
Hand off & support
Dev mode walk throughs, component QA during build, and design touch ups during the first release.
Tech stack
Tools we lean on for product design & ui/ux
Start the conversation
Two ways to talk to us about your product design & ui/ux
Send a written brief and we will reply with a real plan, or grab a free 30 minute call on our calendar. Whichever is faster for you.
Book a free 30 min call- Reply within 1 business day, every time
- Senior engineer on the first call, not a sales rep
- No pressure, no hard sell, no recurring nudges
Project Inquiry
Tell us about the product you want designed
Share a short brief. A senior product designer will reply within one business day with a recommended approach, a price range and a realistic timeline.
Common questions
Frequently asked
Can you work without engineers from your team?+
Yes. We hand off Figma files with auto layout, design tokens and dev mode annotations that any modern frontend team can build from cleanly.
Do you do user research?+
Every project includes at least 5 user interviews and 5 usability tests on the prototype. For larger redesigns we will run a more formal research sprint.
How long does a design project take?+
A focused redesign of a key flow takes 3 to 5 weeks. A full product UX project usually runs 6 to 10 weeks including research and prototype testing.
Will you also build the product?+
Yes, if you want us to. Many clients keep us on through engineering for a single source of accountability, but we work happily with in house teams too.
